Tag Heuer now sits as part of the same stable as Louis Vuitton, Tiffany & Co and Moët champagne. The resulting business, now known as Tag Heuer (which is pronounced "tag hoy-yur", btw), was in turn acquired by the LVMH luxury conglomerate in 1999, for nearly half a billion pounds. Heuer timepieces were used for three Olympics during the Twenties, so beginning an association with sports that stands to this day.īy the Seventies, however, the company was beginning to falter and a private holding company, Tag (Techniques d’Avant-Garde), purchased a majority stake.
It also came up with the first wrist chronograph in 1914 and, soon after, began making stopwatches.
During the Thirties its innovations in dashboard chronographs led to the Autavia (a portmanteau of ‘automobile’ and ‘aviation’), which became one of its key lines. The company went on to design chronographs for planes, cars and boats.
Heuer took out his first chronograph patent in 1882 and five years later came up with the oscillating pinion, the part that allows chronographs to be stopped and started, which is still used today. Its founder, Édouard Heuer, was an inventor and innovator and something of a maverick, setting up his 19th century watchmaking business in the village of St-Imier and becoming a central part of the history of watchmaking. Perfectly set in a 44m case within a silver steel fixed bezel with black tachymeter scale and red “Tachymeter” lettering, it features easy grip screw-down crown and caseback, securely fastening with a 3 row steel bracelet and double safety system with diving extension.Tag Heuer is most famous for its chronographs: a watch genre it has excelled in so comprehensively that at one point it was producing them for many of its storied Swiss rivals, including Rolex. Protected by scratch resistant sapphire crystal glass and water resistant to 200m. Powered by Swiss engineered automatic caliber with a 42 hour power reserve, this Formula 1 Caliber 16 watch offers the ultimate in racing technology, featuring a stunning blue sunray brushed dial equipped with three chronograph counters, white printed “TAG Heuer” logo between printed “Caliber 16” – “Formula 1” lettering, luminescent markers and essential date window display to ensure optimum daily precision. Designed for life in the fast lane, speed up your daily performance with the TAG Heuer Formula 1 range, utilizing advanced technology these high power sports watches push boundaries with unrivalled innovative features, cutting edge materials and stylish esthetics.
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